SMBLive :: business broadband evolved
  Opportunity
  Overview
  Broadband Provider Challenge
  Broadband Provider Opportunity
  SMBLive Delivers
Interested in learning more about 1StoreFront or 1WorkSpace?
Grab a case study or two and get in touch with our team!
 
   
  Broadband Provider Opportunity

Social commerce is exploding. More eye balls. Many conversations.

The internet is increasingly where buyers and sellers meet, socialize, and trade. It’s called Social Commerce – and it’s a $50 billion opportunity. Facebook, MySpace and Yelp are just a few examples of conversational tools helping small businesses sell more online. As prolific word of mouth marketers, small businesses inherently understand that commerce is about conversations, and that conversations between people power commerce.

Broadband Provider Opportunity

It’s not too late. There is still a massive opportunity. And it’s yours to own!

Forty percent of small businesses still don’t have a web site. “Natural search” (SEO) is a complex art which is out of the reach of most SMBs. “Paid search” (PPC) with Google is expensive and is practiced by fewer than 5% of SMBs. Fewer than 10% of SMBs conduct commerce online despite the fact that consumers (US & EU) will spend greater than $280 billion online in 2008. Clearly, the web is still evolving rapidly – especially for SMBs. This is good news for broadband providers because millions of SMBs still need help finding their online marketing voice. As their incumbent broadband provider, you can help them. SMBLive can show you how.

“Spending on Conversational Marketing to Outpace Traditional Marketing by 2012.”

Study: New Communications Review – October 2007


*Source: comScore
*Source: eMarketer, June 2007